Education & Training
The Center for Sales Leadership has arranged with Sales Leadership Professionals, a private consulting company staffed by many of the same instructors who teach at DePaul University, to offer a matrix of available services in sales education, based on the application of specific talents, skills, and knowledge customized based on the area of expertise, level of individual responsibility, and the goals of the client firm. All education programs are offered either on-site at DePaul University or on-premises for the hosting firm.
Customary Areas of Interest
Extensive education and training work has previously been conducted in the following areas:
Effective Business Communication
- Build skills in message packaging and delivery for both spoken and written communication
- Learn how to manage communication anxiety and facilitate team communications
- Assess your communication style
- Enhance performance and facility in business and social networking
Selling Consultative Solutions
- Learn about buying and selling with the SPIN Selling Approach
- Develop Customer Relationships
- Identify levels of the business relationship and the buy/sell hierarchy
Leading Business Development
- Understand methodology and applications to prioritize and profile customers to achieve business results
- Analyze customer team dynamics and leadership roles
- Understand Key Account Management within the organization and the customer
Category Management
- Work with the new tools of technology to optimize you brand and product potential
- Learn to leverage technology to build sustainable volume for your brand or products while building total category volume for your customers
- Learn the strategies behind consumer and trade promotion spending dependency
- Learn the keys to category leadership through “information rich” selling
Leveraging Technology Tools
- Improve sales performance by utilizing new technology
- Understand customers through CRM tools
- Develop new customer prospecting and prioritization through segmentation and targeting
- Utilize productivity tools like Sales Force Automation Technology (SFA) to improve performance
Understanding Effective Leadership
- Understand how to create effective sales-based strategies
- Learn how to acquire, manage and retain top sales talent
- Practice your own personal managerial and leadership skills
Effective Delivery Designs
Various learning modules are available for development and customization depending upon your firm’s needs. A sample of different modules is offered below, although each module can be tailored to specifications.
| Learning Level | Sales Certificates | Sales Fundamentals | Sales Management | Sales Leadership |
|---|---|---|---|---|
| Learning Module | Workshop |
1 Day Program |
2 Day Program |
3 Day Program |
| Effective Business Communication | X |
X |
X |
X |
| Selling Consultative Solutions | X |
X |
X |
X |
| Leading Business Development | X |
X |
X |
X |
| Category Management |
X |
X |
X |
|
| Leveraging Technology Tools | X |
X |
X |
|
| Understanding Effective Leadership | X |
X |
If you are interested in arranging education and training with Sales Leadership Professionals for your firm, please contact:
Ms. Sarah Laggos
DePaul University
Sales Leadership Program
1East Jackson Boulevard – Suite 7500
Chicago, IL 60640-2287
(312) 362-6533